Ty was a frustrated toy salesman until his collaboration with three women turned his stuffed animals into a defining '90s trend. This behind-the-scenes look at history's biggest toy craze is a wild story about what—and who—is valued in this world.



Geraldine Viswanathan
Maya

Tracey Bonner
Rose

Carl Clemons-Hopkins
Jeremy

Jeff Schine
Photographer

Jason Burkey
Blaine