The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.



Vanessa Martinez
Concha Montañez

Dennis Haysbert
Clarence C. Baker

Tony Shalhoub
Roger Enrico

Pepe Serna
Abuelito

Bobby Soto
Tony Romero